Agripina Awards: Nóvalo Language Creatives Finalist in Spot Category with La Fábrica de Cerveza Campaign
Once again, Nóvalo Language Creatives is running as a finalist at the Agripina Awards in the Spot category: At Nóvalo and Bazar Films, we are looking forward to the results being revealed on November 25! In line with the previous edition of these prestigious advertising awards, the collaboration Novalo-Bazar Films will reap the fruits of months of effort in a complicated year.
11 Edition of the Agripina Awards – The Communication Festival
The Agripina Awards are quite a reference among members of the advertising, marketing and communication sectors at a national level. These awards give visibility to innovation in communication through creativity in advertising pieces, thus promoting the marketing culture among entrepreneurs and highlighting the importance of originality in the start-up of any business model.
Besides, this year we were challenged to maintain or exceed our result from our first participation in 2020. If then reaching the position of First Finalist was a great achievement, arriving for the second consecutive year to the final of the contest is already a real feat that we do not want to miss celebrating. Because our campaign La Fábrica de Cerveza de Málaga – Cruzcampo, for our client Grupo Premium, this year faced three major agencies, such as El Cuartel with its campaign for Dunkin’; 2btube, for Betis Balompié; and 22 degrees, for the Government of the Canary Islands.
Nóvalo’s Campaign at the 11 Agripina Awards
The campaign with which we competed at the 2021 Agripina Awards is marked by the return to normality after the hard year of the pandemic. The main theme is the reopening of the Grupo Premium businesses after the confinement and we present it with a campaign consisting of two corporate spots, a teaser and the main spot. The spots were mainly carried out in the facilities of Cruzcampo’s La Fábrica in Málaga but also feature the rest of our client’s establishments: its restaurants and terraces.
With “Ganas de veros” (Looking forward to seeing you) and Caras conocidas (Familiar faces), the titles of the teaser and the main spot, it is clear that our intention is not only to announce that Grupo Premium was reopening its doors to the public after the restrictions of the pandemic. We appealed to the value our customers give to the human team of the more than 10 establishments in the group.
Finally, we can only congratulate and thank all the team that has participated in the audiovisual production of the campaign. Without their effort and dedication, none of this would have been possible. It is fortunate to have such an excellent team of professionals! Now, all that’s left is to cross our fingers and wait.