Each company is different, which is why we know that it is essential to design each international digital marketing strategy and plan in a completely customised way and adapt to the costs, requirements, strategy and corporate policies of each of our clients.
We adapt to the needs of our clients, either through a comprehensive plan according to their budget and expectations that unifies all the fundamental aspects of a solid strategy or through a plan designed only for the areas on which the client wishes to focus. We can design your new strategy together, so shall we begin?
01/
Website Development
We create your website from scratch with a multilingual, functional, and attractive environment that is fully adapted to meet the demands of your international markets.
At Nóvalo, we specialise in the development of functional and attractive websites with a design that is optimised to meet the main objectives of our client’s strategy in international markets.
The content of your website will be localised and translated into the languages of each of your target markets. Taking into account the cultural perspective of your international customers is essential for your website to convey the image and philosophy of your brand appropriately, on the one hand, and to maintain the commercial intention and sales hook of your international marketing strategy, on the other.
In addition, we will perform functional and cosmetic testing to ensure that your website has an optimal final performance.
02/
Search Engine Optimisation (International SEO)
At Nóvalo, we advise our clients on the implementation of strategies and techniques related to this critical area of digital marketing in Spanish and multiple other languages.
We adapt your website to the requirements of the search engines so that it is suitable to appear well positioned in the search results of any country in the world. And that means much more than translating it or writing it.
From the more technical aspects of SEO in the web architecture itself (known as on-page SEO) to the linguistic and editorial elements, which involve issues such as the use of keywords according to priorities and density of use, among others, we provide our clients with comprehensive advice covering very different areas of their international digital marketing plan: social network strategies, application of international marketing techniques to content, recommendations of web structure and architecture, editorial guidelines, etc. These are very different but complementary aspects that will allow your online business to go rapidly up in Google search results in any country in the world.
03/
Translation + International SEO
Ensure your website is viewed worldwide so your product reaches all markets thanks to a solid multilingual organic positioning strategy (SEO) and the implementation of an international digital marketing plan, ranging from the translation and adaptation of your content to the target market to optimal management of your social networks, including the implementation of an international SEO strategy on your website. In all the languages you need.
Nowadays, international digital marketing is as vital for companies as traditional marketing. Because, to reach other markets through the Internet, do you think that translating your website is enough?
In addition to translating the content, you have to adapt it. It is necessary to adjust the translation to the target market and audience: naturalise it, not only linguistically but also culturally, according to its purpose. Not only that, it is also necessary to optimise your translation for the search engines and users of the target countries to ensure your website appears in the top positions in the search results. And here is where international digital marketing comes into play.
Our international translation and communication company offers multilingual SEO and SEM services and digital marketing for companies, including social network management, creation and adaptation of content, research and injection of keywords, implementation of international SEO strategies on-page and off-page, web analytics, onsite diagnostics and audits, proposals for usability oriented improvements and generation of strategic reports, all this together with the translation and writing of your content in all the languages you need.
Improve the visibility of your product. Build customer loyalty. Generate quality content that performs well in search engines. Increase your online reputation in international markets. And, of course, don’t forget to tell the world about it.
04/
Copywriting
Thanks to a team of experienced editors specialised in different areas and sectors. We can help you write all kinds of content to suit your communication needs: web content, Community Manager content for social media, blogs, news, events, technical documentation, business reports, advertising brochures or emails, among others, in any language and from scratch.
At Nóvalo, we are also copywriters. We specialise in content marketing. You don’t even have to worry about writing documents in your language, let alone in any other language, or about developing complex content or text for publication or distribution.
The process is simple: you can give us just a single idea, the general structure or a draft of the content. Our specialists can draft and produce any specialised documentation. In addition, we will take care of publishing them on the communication channels you need (website, social media, press, etc.) and adapting them to your international SEO strategy.
05/
Social Media
At Nóvalo, we want to help our clients successfully manage their social networks and make the most of these powerful digital marketing and communication tools.
Today, social networks are the primary communication tool between each brand and its customers, so they are a cornerstone of any digital marketing strategy, international or not. As a result, companies and brands manage these important channels as part of their overall digital marketing plans and use social networks, as well as customer service, as a tool to build customer loyalty and capture clients.
From the management of the networks themselves and the development of the editorial calendar through the design and execution of SEM campaigns, the design of strategies and control and supervision actions, we support our clients in their social media strategies and offer them the necessary advice to integrate their management as part of the general digital marketing plan.
06/
SEM
SEM allows faster access to international markets than is obtained with SEO, especially in markets that are unknown to us from the outset.
SEM (Search Engine Marketing) refers to the paid promotion of websites in the search engine results pages for increased visibility. It enables companies to position themselves at the top of a search engine’s results pages through specific terms, which are known as keywords.
In terms of internationalisation, SEM allows faster access (albeit at a considerable cost) to international markets than is obtained with multilingual SEO, especially in markets that are unknown to us from the outset. A correct SEM campaign allows companies to position themselves in different markets quickly, provided that the campaigns in question are adequately planned and after the corresponding research into the various markets, their languages and, of course, their commercial culture.
07/
Your Strategy
At Nóvalo, we offer a personalised advisory service that will allow us to determine the needs of our clients and design the best international digital marketing strategy for them.
With over twenty years of industry experience, Nóvalo provides international digital marketing solutions tailored to the specific stage of development of each client’s project. To do so, we have all the tools and knowledge necessary to provide comprehensive advice on the implementation of multilingual digital marketing strategies and techniques.
Together, we can design the perfect strategy to help you achieve your internationalisation goals.