The use of multimedia content in video and online facilitates communication with your audience in a way that is simple. Video content is king, so it is crucial that content transcends cultural and linguistic barriers, just as traditional documentation does.
Punctual, correct and culturally effective localisation and adaptation are therefore the primary key to this service. To this end, at Nóvalo we offer audiovisual services designed to satisfy any technical or linguistic requirement of our clients, thus guaranteeing the complete functionality and adaptation of the content with respect to its target audience.
Nowadays, digital marketing is as vital for companies as traditional marketing. Because, to reach other markets through the Internet, do you think that translating your website is enough?
In addition to translating the content, you have to adapt it. It is necessary to adapt the translation to the target market and audience: naturalise it, not only linguistically, but also culturally, according to its purpose. And not only that, it is also necessary to optimise your translation for the search engines and users of the target countries to ensure your website appears in the top positions in the search results. This is where international digital marketing comes into play.
Our international translation and communication company offers multilingual SEO and SEM services and digital marketing for companies, including social network management, creation and adaptation of content, research and injection of keywords, implementation of SEO strategies onpage and offpage, web analytics, onsite diagnostics and audits, proposals for usability oriented improvements and generation of strategic reports, all this together with the translation and writing of your content in all the languages you need.
Improve the visibility of your product. Build customer loyalty. Generate quality content. Increase your online reputation. And, of course, don't forget to tell the world about it.
At Nóvalo we are also copywriters. You don't even have to worry about writing documents in your own language, let alone in any other language, or about developing complex content or text for publication or distribution.
The process is simple: you can give us just a single idea, the general structure or a draft of the content. Our specialists are masters of the specialised writing and production of any kind of documentation and in a short space of time you will have all the communications that you need for the development of your activities in your hands. You can let go of your worries and save time and effort so you can dedicate it to other areas of your business, besides having the guarantee that your content is of the highest quality.
What is SEO and why is it so important? SEO (Search Engine Optimisation) or positioning in search engines is the process of improving the visibility of a website in the organic results thrown up by different search engines. Therefore, when we talk about SEO, we are talking about adapting your website to the requirements of search engines so that it will appear well positioned in the search results. And that means much more than translating it or writing it.
From the more technical aspects of SEO in the web architecture itself (known as onpage SEO) to the linguistic and editorial aspects, which involve issues such as the use of keywords according to priorities and density of use, among others, we provide our clients with comprehensive advice covering very different areas of their digital marketing plan: social network strategies, application of marketing techniques to content, recommendations of web structure and architecture, editorial guidelines, etc. These are very different but complementary aspects that will allow your online business to go rapidly up in Google search results.
Today, social networks are the main communication tool between each brand and its customers, so they are a cornerstone of any digital marketing strategy, international or not. As a result, companies and brands manage these important channels as part of their overall digital marketing plans and use social networks, as well as customer service, as a tool to build customer loyalty and capture clients.
From the management of the networks themselves, through the design and execution of SEM campaigns, the design of strategies and control and supervision actions, we support our clients in their social media strategies and offer them the necessary advice to integrate their management as part of the general digital marketing plan.
SEM (Search Engine Marketing) refers to the paid promotion of websites in the search engine results pages for increased visibility. This enables companies to position themselves at the top of a search engine's results pages through certain terms, which are known as keywords.
In terms of internationalisation, SEM allows faster access (albeit at a considerable cost) to international markets than is obtained with SEO, especially in markets that are unknown to us from the outset. A correct SEM campaign allows companies to position themselves in different international markets quickly, provided that the campaigns in question are properly planned and after the corresponding research into the different markets, their languages and, of course, their commercial culture.
Each company is a world unto itself, so we know that it is essential to design each digital marketing strategy and plan so it is completely customised and meets the budget, requirements, strategies and corporate policies of each of our clients.
This leads to a comprehensive plan according to the client's budget and expectations that integrates all the fundamental aspects of a solid strategy or only concentrates on the areas in which the client wishes to focus. We can design your new strategy together...