01/THE CLIENT
Alma Cruceros is the first boutique cruise line in Spain, which also presents a unique value proposition by creating a cruise experience with a Spanish soul.
In this way, it is distinguished by its authentic essence and its commitment to offering its passengers unforgettable travel experiences that deeply connect with their philosophy of life. Through dedicated attention to detail and a personalized approach, Alma Cruceros invites travelers to live in fullness and explore destinations with respect and responsibility towards the environments and communities they visit.
The shipping company is characterized by its focus on exclusivity, limited cabins, a private yacht experience, and an essential guest-crew relationship, which ensures a highly personalized service. In addition, it incorporates a luxury gastronomic proposal designed by the prestigious chefs Martín Berasategui and Paolo Casagrande, who, for the first time, with 11 and 4 Michelin stars, respectively, bring their culinary excellence to the high seas.
Alma Cruceros offers culturally enriching experiences with a strong emphasis on Spanish culture. This combination of exclusivity and authenticity allows its passengers to enjoy an unparalleled offer designed to satisfy a sophisticated and demanding audience who seeks to live unique and memorable experiences.
Thanks to its commitment to cutting-edge technology and first-class service, Alma Cruceros is positioned as a benchmark in the Spanish maritime tourism sector.
02 / THE CHALLENGE
Alma Cruceros had a clear objective: to develop a website and an international SEO strategy that would reflect its identity and allow it to optimize its digital presence in its key markets.
The project involved not only the design and development of its corporate website and optimized space for bookings but also the creation of a digital positioning strategy that would guarantee its visibility and competitiveness in an emerging sector such as boutique cruises.
Given the high level of competition in the cruise sector and the uniqueness of its approach, Alma Cruceros needed a partner to help with the design and development of its website, along with an international digital marketing and SEO strategy, to capture the attention of customers in all the markets in which it operates.
In addition, the Spanish shipping company required a dynamic website that allowed it to show its entire catalog of itineraries, experiences, and cabins in an agile and attractive way to its customers. All this without losing sight of the possibility of scaling the site to future itineraries and experiences, which can change and expand year after year.
03/THE SOLUTION
To help Alma Cruceros in the launch of its brand and its consolidation in the sector, from Nóvalo, we designed a customized, comprehensive solution that covered the conceptualization of the design of its website, its creation, and the development of an international SEO and digital marketing strategy.
First, our team developed the conceptualization of the initial campaign, as well as the creation of visual elements that symbolize the essence of the brand, such as its iconic waves, which evoke the Mediterranean Sea.
At the beginning of the project, we created an experiential and aspirational landing page that captured the essence of Alma Cruceros. These landing pages also served as the basis for the development of its corporate and sales website, which was structured and designed following all the UX/UI requirements to optimize user navigation web usability and maintain the visual harmony that characterizes the identity of Alma Cruceros.
In this regard, our team developed a detailed plan based on the phases of the website, which has allowed us to ensure a coherent evolution of the brand that is in line with the growth objectives that were set from the beginning. We have also developed several landings as part of this SEO strategy.
We have also designed and executed the content and copywriting strategy in Spanish and transcreation into English to make each interaction with the brand resonate uniquely with each client. The project included an exhaustive national and international SEO strategy that has already managed to bring Alma Cruceros to the first page of the search engines in several key terms, which significantly multiplies the traffic to its website in a few months and has reinforced the notoriety of the brand in all the markets to which it is directed.
04/ THE OUTCOME
Alma Cruceros has experienced exponential growth in monthly visits to its website and has achieved remarkable visibility in different international markets.
Our strategic approach and the comprehensive solution we have designed for the brand have allowed Alma Cruceros to establish itself as a benchmark of exclusivity in the cruise sector in Spain by offering a sailing experience with a Spanish soul that captures the attention of a demanding audience.
