Digital Marketing, International SEO and Branded Content
01/THE CLIENT
The Cruzcampo Fábrica de Cerveza (Beer Factory) in Málaga is a new catering project in Málaga with final clients being Heineken-Cruzcampo together with our local client, the Grupo Premium.
02/THE CHALLENGE
The brand was looking for a linguistic and SEO partner capable of drawing up a comprehensive digital marketing strategy that would include different services, related to content marketing, translation, and different SEO and SEM strategies, both for search engines and for PR.
03/THE SOLUTION
Since November 2017, the Nóvalo team has taken on various tasks, including: advising and coordinating the web’s technical team, developing a digital marketing and SEO plan in several languages, marketing and content writing, creating different creative pieces and translating the website. This was a phased project with tight deadlines and demanding customer requirements, which required impeccable organisation. In addition to the initial setup of the website, content and the rest of the initial tasks, we are responsible for the ongoing oversight of the monthly maintenance of SEO-related tasks, the writing of dynamic content every month and the general supervision and monitoring of the client’s digital marketing strategies.
