Multilingual translation and localisation (fashion)
01/THE CLIENT
Tendam, formerly known as Grupo Cortefiel, is one of the leading European fashion companies in the specialist chain segment. Founded in Madrid in 1880, it is present in 90 countries with 2154 sales outlets.
02/THE CHALLENGE
The Group needed a solution for its Springfield window dressing department, given its special characteristics. They were looking for a Spanish to English, French and German translation team for all their periodic campaigns. Their concern was to have the right team of experts, fluent and up to date in the field of fashion and the jargon and terminology of the field.
03/THE SOLUTION
At Nóvalo we achieve a high degree of customer satisfaction thanks to our robust selection process and continuous training of the experts involved in translation and proofreading work. Each specialist participating in the account receives all the necessary information about the Grupo Cortefiel and its communication needs, in line with the language and tone used in the field. Good account coordination was essential to achieving success after so many years of work, especially with continuous tight deadlines.