Software localization, website localization, and creative translation
01/Client
OWO Game is an innovative Spanish startup that is transforming the video game industry. The company has developed a haptic gaming system that allows users to physically feel what happens in a video game or the metaverse. This represents a major technological breakthrough for gamers who dream of stepping inside a video game and experiencing their avatar’s sensations, from changes in temperature to movement.
The advanced technology behind its haptic vests, combined with the countless possibilities offered by its immersive sensory and physical experience, has earned OWO Game worldwide recognition. In fact, in 2022, the Málaga-based company received a CES Innovation Award at the annual event in Las Vegas. It also attracted considerable interest from developers at GDC (Game Developers Conference) and gamers at gamescom and the Tokyo Game Show.
Through its collaboration with Overwolf, an all-in-one platform for creating gaming apps, mods, and private servers, OWO Game has developed an application that seamlessly integrates its haptic system to deliver customized sensations for games such as Fortnite (Epic Games), League of Legends (LoL), and Valorant (both by Riot Games), among others.
Other games OWO Game has collaborated with include Assassin’s Creed Mirage (Ubisoft Montreal), GTA (produced and distributed by Rockstar Games), and Forza Horizon 5 (Playground Games).
Thanks to this groundbreaking technology, the startup has secured substantial investment through several funding rounds in just a few years, making a significant impact on both the technology and gaming industries. Today, OWO Game has become a recognized player in the industry, collaborating with major companies and staying at the forefront of rapidly evolving sectors such as entertainment, music, smart cities, and the metaverse.
02/The Challenge
As part of its international expansion, OWO Game needed a language services partner specializing in the gaming industry to help translate and localize its website, mobile application, and technical content into Spanish, English, French, and German. This included user manuals and instructions for installing and replacing the vest’s gel pads.
The company’s main priority was to work with an experienced team capable of accurately localizing its product for international markets and effectively connecting with its target audience.
The challenge was therefore to convey the company’s advanced technology and core values across different languages while striking the right balance between tone and communication style. The translation team also needed to be flexible and creative, capturing OWO Game’s philosophy and adapting it to the cultural preferences and gaming community language of each market.
03/The Solution
To meet OWO Game’s needs across its international markets, Nóvalo developed a tailored solution and assembled a team of translators specializing in software localization, website localization, and creative translation.
Given the highly specialized nature of the gaming industry, we conducted a thorough analysis of all the content to ensure that every translation accurately reflected OWO Game’s values and brand identity in each target language.
To meet the agreed deadlines, we established an agile, efficient workflow, supported by advanced translation and project management tools. At the same time, we implemented a rigorous quality assurance process, including comprehensive reviews to ensure accurate cultural adaptation and the right tone for each market.
This approach enabled OWO Game to launch its product efficiently in its target markets, connect with international audiences, and strengthen its global presence.
The localization and translation of its online content not only made the product’s technical information easier to understand and improved usability, but also enhanced the user experience, allowing players around the world to fully immerse themselves in the innovative haptic experiences offered by OWO Game.
