National and International SEO Strategy for Ecommerce
01/Client
Wekolf is a golf apparel brand designed exclusively for children, offering stylish, high-performance clothing. The idea emerged from a gap in the market, where limited options for young golfers inspired a business group to create the first golf clothing line in Spain and Europe dedicated entirely to children.
Wekolf aims to provide high-quality, affordable golf apparel with exclusive designs, allowing children to enjoy the sport while wearing clothing that offers professional-level performance. Golf also encourages important values such as honesty, perseverance, and personal growth.
Today, Wekolf is focused on establishing itself as a leading golf apparel brand for children and expanding its presence nationally and internationally. Beyond clothing young golfers, the brand is committed to promoting the core values of golf from an early age.
02/The Challenge
Wekolf wanted to establish itself as a leading ecommerce brand in the children’s golf apparel market, both in Spain and internationally. To achieve this, the company needed a comprehensive SEO strategy in Spanish and English that would improve its visibility across international markets, connect with global audiences, and communicate its brand values effectively.
The company was looking for a partner specializing in international SEO and branding to help adapt its messaging, expand its reach, and strengthen its competitiveness in Spain, Europe, and the United States.
03/The Solution
To address these needs, Nóvalo developed a customized national and international SEO strategy for Wekolf.
We began by expanding, optimizing, and restructuring the company’s website, including the creation of new sections. The goal was to improve the shopping experience for customers across its target markets.
Once the website had been optimized, we revised the Spanish copy to align it with SEO best practices. We then adapted and transcreated the content into English, taking into account the most relevant search terms in Wekolf’s international markets.
We also reorganized and expanded the website content to make it easier for visitors to navigate the site, find the information they needed, and enjoy a better shopping experience.
In addition, our team developed creative proposals for slogans, brand statements, and marketing messages in Spanish and English. These helped strengthen Wekolf’s market positioning while establishing a consistent brand identity, tone of voice, and communication style across markets.
04/Results
Thanks to the strategies implemented, Wekolf has experienced exponential growth in website traffic.
Since the launch of the multilingual SEO strategy developed by Nóvalo, the website has seen its visits multiply month after month. Within just a few months, it also achieved first-page search rankings for several of its main target keywords.
These improvements have allowed Wekolf to outperform key competitors and establish itself as a recognized brand in the children’s golf apparel market in a remarkably short period, both in Spain and internationally.
