Website Development, International SEO, and Branded Content
01/Client
Grupo Premium is a leading hospitality and restaurant group based in Málaga, Spain, with over 10 years of experience in the industry. Today, the group operates four accommodations (hotels and apartments), three restaurants, a culinary experience venue, four terraces, a microbrewery, and a meeting room, all known for their innovative, contemporary design.
One of its most iconic properties is Hotel Málaga Premium, Málaga’s first gastronomic hotel. This pioneering concept seamlessly combines fine dining with exclusive accommodations in the heart of the city’s historic center.
Its commitment to delivering unique, personalized, high-quality experiences has transformed Málaga’s hospitality scene, establishing Grupo Premium as a leading destination for both domestic and international visitors.
02/The Challenge
With its growing presence in international markets, Grupo Premium needed a strategic partner capable of providing comprehensive digital marketing and specialized translation services.
These services included developing the group’s main website and creating an international SEO strategy to improve the search visibility of its various properties across different markets, making it easier for potential customers to find their websites and book their services.
The company also needed an effective, highly creative branded content strategy that would help it connect with a global audience while producing original, valuable content that reflected its philosophy and brand values.
03/The Solution
Nóvalo provided Grupo Premium with a multidisciplinary team specializing in web development, translation, English and Spanish copywriting, and digital marketing. Our team was responsible for developing the group’s new website, optimizing and localizing the websites of its individual properties, and creating a comprehensive international SEO strategy.
We began by meeting with Grupo Premium to identify the brand’s main needs and conducting a comprehensive digital marketing and SEO audit to assess its starting position. Based on these findings, we defined the strategies and actions needed to help the group achieve its objectives.
One of the key initiatives was developing a tailored keyword strategy for each of Grupo Premium’s properties, based on their target markets and the research conducted during the initial audit. We also carried out the transcreation of the websites for all the brands within the group, adapting their content to resonate with international audiences.
Once the strategy was underway, the group’s main website was live, and the individual property websites had been optimized and localized, Nóvalo developed an integrated digital marketing, content marketing, and social media marketing (SMM) strategy.
This approach aimed to promote all of Grupo Premium’s brands across multiple digital channels while improving the search engine rankings of their websites, particularly on Google.
Our ongoing collaboration with Grupo Premium over the years has allowed us to grow alongside the brand, celebrate its achievements, and continually adapt our services to meet its evolving needs.
Today, thanks to the close working relationship we have built with the entire Grupo Premium team, the brand has consistently achieved its seasonal objectives and significantly improved its international SEO performance.
