Consulting and management of the Málaga Chamber of Commerce's accelerator and coworking space
01/Client
La Brújula XR is a digital hub created by the Málaga Chamber of Commerce to accelerate and support startups and businesses within Málaga’s entrepreneurial and technology ecosystem. It focuses on sectors such as extended reality (virtual, augmented, and mixed reality), the metaverse, and artificial intelligence, among others.
As part of Nimbosfera, a temporary business consortium (UTE), Nóvalo was awarded the contract to establish and manage this business accelerator and coworking space alongside its consortium partners, including 3Intech and Azafata Margot.
La Brújula XR has become Spain’s first coworking space dedicated to extended reality and the metaverse, fostering collaboration and synergies between participating projects. The initiative is designed to help businesses and professionals accelerate their market entry, secure funding, and benefit from guidance provided by a multidisciplinary team of experts.
Located at the Málaga Digital Content Hub, this entrepreneurial space is supported by the Málaga Chamber of Commerce and the INCYDE Foundation. It is also co-funded by the European Regional Development Fund (ERDF), in collaboration with Málaga City Council.
02/The Challenge
Over the past two years, Nóvalo has served as an advisor and management partner for La Brújula XR. Our team has supported and mentored startups based at the coworking space, working on Industry 4.0 technologies such as the metaverse, artificial intelligence, NFTs, and blockchain, among others.
These include startups such as Onversed, EasyChatbot, Rock&Change, XR&C Dev, Master Crowd Games, Xperiend, More than Verso, Novelingo, Doge IPA, Héqate Producciones, Bimfloat, Alma NFT, Inmersive, and Twin Industries, among others.
As part of the business acceleration program, these companies needed access to a multidisciplinary team capable of understanding their specific challenges and providing the strategic guidance needed to help them enter their target markets successfully.
03/La solución
The wide variety of projects, industries, and business needs required us to draw on our full range of resources and expertise in consulting, project management, mentoring, and global brand development and expansion.
Our support covered areas such as international digital marketing, branding, content creation and translation, marketing transcreation, international SEO, communication and marketing strategies, business planning, and international expansion.
We combined these services with cutting-edge technology and our team’s creativity to provide high-quality mentoring and help participating businesses take their first steps into international markets with confidence.
After 24 months managing La Brújula XR alongside the other companies and professionals within the Nimbosfera consortium, the results speak to the collective efforts of everyone involved:
- 44 startups accelerated
- 45 training sessions
- 71 events
- 240 businesses supported
- 117 businesses awarded grants
- 1,549 equipment loans
- 493 jobs created
- 2,242 businesses reached
Supporting these projects over the past two years has given us the opportunity to continue learning in a highly creative and innovative environment, grow alongside these businesses, and celebrate their achievements.
At Nóvalo, we are proud to contribute to the growth of Málaga’s entrepreneurial and technology ecosystem and support the businesses helping shape its future.a Nóvalo es un gran orgullo ayudar y apoyar al ecosistema emprendedor y tecnológico malagueño.
