Website localization and translation of institutional content
01/Client
Promálaga is a public company owned by Málaga City Council, dedicated to fostering innovation, entrepreneurship, and economic development in the city. Through a wide range of initiatives, Promálaga supports job creation, attracts technology investment, and promotes the sustainable growth of the local business ecosystem.
One of its main resources is the Municipal Incubator Network (RMI), which operates across 14 strategic locations throughout the city, providing workspace, support, and services to more than 260 businesses. The network is designed to help technology-driven, creative, and cultural projects grow, serving as a key driver of local business development.
Promálaga also has extensive experience in European projects, with more than 15 years of involvement in international cooperation initiatives.
This approach strengthens its role in driving local innovation and establishes Promálaga as a key platform for raising Málaga’s international profile. It brings together economic development, technology, culture, and sustainability under a shared strategic vision.
02/The Challenge
As a public organization responsible for managing innovation, entrepreneurship, and urban development programs, Promálaga needed comprehensive language services to effectively support its international communications strategy.
Its main requirements included:
- Translating its website into English to make it accessible to international investors, organizations, and users.
- Professional translation and review of technical documentation, regulations, tender materials, and other key content related to European projects, training, and business development.
- Translating institutional publications, including the bilingual guide “Málaga para invertir, para vivir”, an essential resource for showcasing the city’s potential to an international audience.
Given Promálaga’s institutional significance and its role in representing Málaga City Council, maintaining high standards of linguistic quality, technical accuracy, and consistency across all translated materials was essential.ucidos.
03/The Solution
As Promálaga’s strategic language partner, Nóvalo developed a comprehensive, scalable solution tailored to several key aspects of its institutional activities.
We began with an initial linguistic consultation to assess the website’s technical and content requirements. Based on this analysis and close coordination with Promálaga’s IT department, we completed the full translation of its website into English, focusing on linguistic quality, usability, and technical functionality.
To ensure consistency throughout the website, we implemented a two-part linguistic process that combined translating new content from scratch with professionally reviewing texts previously translated by the client.
We also conducted a final round of linguistic and functional testing to verify that the English-language website displayed correctly and provided a smooth navigation experience.
Our collaboration extended to the translation of key institutional documents, including regulations, training materials, tender documentation, and the aforementioned guide, “Málaga para invertir, para vivir”. For this publication, we provided editorial translation and bilingual visual adaptation to ensure consistency between the content and graphic design.
Our approach combined the expertise of native-speaking translators specializing in institutional, technical, and business content with quality assurance processes designed to meet the demanding standards of public institutions.
04/Results
Through its collaboration with Nóvalo, Promálaga has significantly strengthened its multilingual communication capabilities and international positioning as a key player in Málaga’s innovation and entrepreneurship ecosystem.
The English localization of its website, together with the professional translation of its institutional materials, has enabled Promálaga to present its value proposition to investors, international partners, and European organizations with clear, professional messaging that reflects its institutional identity.
Our ongoing involvement as a trusted language partner has supported the development of its communications strategy, helping Promálaga strengthen its position as a model of public-sector management committed to quality, innovation, and promoting Málaga internationally.
