Servicios / 02. Digital Marketing

Web Positioning (SEO)

At Nóvalo we advise our clients on the implementation of strategies and techniques related to this important area of digital marketing, in Spanish and in multiple languages.

What is SEO and why is it so important? SEO (Search Engine Optimisation) or positioning in search engines is the process of improving the visibility of a website in the organic results thrown up by different search engines. Therefore, when we talk about SEO, we are talking about adapting your website to the requirements of search engines so that it will appear well positioned in the search results. And that means much more than translating it or writing it.

From the more technical aspects of SEO in the web architecture itself (known as onpage SEO) to the linguistic and editorial aspects, which involve issues such as the use of keywords according to priorities and density of use, among others, we provide our clients with comprehensive advice covering very different areas of their digital marketing plan: social network strategies, application of marketing techniques to content, recommendations of web structure and architecture, editorial guidelines, etc. These are very different but complementary aspects that will allow your online business to go rapidly up in Google search results.

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