Digital marketing and content writing
redRecambios.com is a platform where individuals and professionals can buy and sell spare parts for cars.
The customer wanted to create a platform where individuals and professionals could buy and sell services and spare parts and needed a supplier to help them write the content, attract traffic to the web (despite the strong competition), manage channels and social networks and design an overall marketing strategy for business success.
Nóvalo carried out research into the client's sector and the competition, and proposed a keyword plan to work on for the writing of web content. In addition, Nóvalo performed functional testing of the web tasks and processes. After writing the content, we established a regular calendar of digital marketing tasks with the client, including dynamic content, audiovisual material, blog posts and social networking strategies. Finally, we provided the client with an expert Community Manager in charge of the regular publications and the supervision of the different channels and social networks.