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La Fábrica de Cruzcampo in Malaga – A New International Digital Marketing Success Case by Nóvalo

La Fábrica

La Fábrica de Cruzcampo is finally open in Malaga! A beautiful 1,200 meters spot right in the heart of Malaga Soho, the local artists’ neighbourhood, where customers can enjoy excellent varieties of Cruzcampo craft beer and a creative cuisine, as well as live music, exhibitions, beer tastings and event celebrations. Nóvalo took part in this major project by being in charge, among other things, of the website copywriting, SEO & SEM strategy, contents translation & localization, and corporate material desktop publishing tasks (menus). This is a Heineken-Cruzcampo project as a final customer together with our local client, Grupo Premium, which once again trusted us for this engaging space: La Fábrica de Cruzcampo in Malaga.

It was a workflow that, above all, needed to be quick and effective. Our speciality! Starting from scratch and working side by side with the client, after several start-up and execution meetings with the Seville and Madrid teams, Nóvalo set the complete communication process in motion: web technical team coordination and counselling tasks, multi-language SEO & digital marketing plan implementation, marketing & copywriting, advertising creativity tasks, and web translation & localization. A workflow carried out in stages, with tight deadlines and specific customer demands, which required an extremely accurate planning and organisation.

However, that’s not all… At Nóvalo, we are in charge of the different monthly and regular actions needed, such as contents translation & update, multi-language content marketing, social networks & SEM counselling, desktop publishing services… as well as regular follow-up and monitoring action meetings with the client.

And once the good job is done… it’s time for celebration! La Fábrica de Cruzcampo finally opened its doors for the first time on last Thursday January 18th, after months of hard work, and the Nóvalo team involved in the project was invited to the beautiful opening. Which is our favourite craft beer? Try the Strong Ale… and let’s see what you think. We loved it! It’s great to have the opportunity to enjoy our customers’ success after the work is done. Especially when you do your bit, isn’t it?

Caption (from left to right): Sandra Lara, Sofía Muñoz, Lorena Ramírez, Alejandro Morales, Carlos Bolívar and Emilio Lara.

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