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NEWS | 22.12.2020

Agripina Awards — Nóvalo 🥇First Finalist 🥳 in the Spot Category With the Aidoo by Airzone Campaign Alongside Bazar Films



First Finalist at the Agripina Awards in the Spot category: At Nóvalo and Bazar Films we are in luck! It has been a rather strange and bitter year, but it seems to end with fantastic news for Nóvalo and our partner Bazar Films: we have been the First Finalist in the Spot category at the Agripina Awards, surrounded by the best agencies and ads of the year.


An honour and pride that allows us to close the year with an achievement and a shared success, in this case, with our partner Bazar Films, the Malaga producer in charge of projects and short films as interesting as Closet, with Pepe Viyuela, or Black Bass, with Antonio de la Torre.



10th Agripina Awards — A Reference in Advertising and Marketing


The Agripina Awards are a benchmark among members of the advertising, marketing and communication industry at national level. Thanks to the awards, innovation in communication is given visibility through creative talent, displayed in the advertising pieces of each category, thus promoting the marketing culture among entrepreneurs and highlighting the importance of originality in the start-up of any business model.


In addition, this year was the first time we entered the contest, with a campaign for our customer Airzone, so we feel especially recognized for our effort and work. Among the finalists of the Agripina Awards were other renowned and recognized finalists in different categories, with examples such as Avanza, Taurus, the Abbsolute Group, Mr. Burns or Apolo, which makes us even more proud.



Our campaign on the screens for Spot category at the Awards Ceremony.


The ceremony of the 10th Agripina Awards, which was held on November 26th, was virtual and especially original. All the finalists and winners gathered in a virtual room where there was no shortage of celebrations, cheers and applause. A very special moment in which we had the opportunity, despite the circumstances, to meet virtually with stars of the advertising and marketing sector in Spain.


But the Agripinas are much more than just awards. Participants engaged in a complete programme of activities, such as a virtual football competition or a Daniel del Toro cooking show, in addition to being able to attend different webinars and even a closing party on a beach (virtual, of course) with a live DJ.


Networking has been the general tone of the event, although this year could not be face-to-face, since the interaction has been possible thanks to the so-called VR Business: a virtual reality system that allows keeping connection between different people.



Our CEO Carlos Bolívar at the Awards Ceremony.



Nóvalo and the Campaign for Airzone Finalist at the Agripina


The campaign with which we have achieved this award that makes us so happy is Aidoo by Airzone, a campaign consisting of several spots through which we manage to show in an innovative way in the sector and for our customer their new Aidoo product, a Wi-Fi Inverter controller that allows a perfect combination of their air conditioning systems with smart systems such as Alexa or Google Home.


The campaign consists of three 1-minute spots under the same formula: The Travel, One Degree for the Planet and Meet The Parents, with the aim of impacting the B2C target in their new international markets. In addition, it was intended to increase brand recognition and fame for its traditional markets, targeting the B2B target of air conditioning professionals. With an international casting and a team of over 30 qualified professionals, the multi-channel campaign generated more than 200,000 views and 90,000 clicks on different ads and publications.


We decided to combine technology with the daily life of the target audience, show the ease and enjoyment of use in their daily lives and integration with smart and home automation systems, in addition to the fact that the customer, thanks to the use of the new Airzone system, could contribute to the fight against climate change and reduce energy consumption.


The latter is conceptualized in the hashtag #onedegreefortheplanet, which has been applied to various channels and formats of the campaign: social media, web, blog, copywriting, audiovisual, etc.



10th Edition Finalists


INSTITUTIONAL

Kitchen – Baltasar va primero – Ayuntamiento de Úbeda

Roi Scroll – Somos Semente – CRAEGA

AMUNDSEN – Juntos es más Navidad – MERCAMADRID



RADIO

AMUNDSEN – El poder está en tu mano – Canal de Isabel II

icbrg – Tú sí que eres mi King – Panaderías El Mimbre



TOURISM

SrBurns – La ruta de los likes – MAPFRE

Apolo – Un lugar para enamorarte – Mancomunidad de Municipios del Campo de Gibraltar

Avanza – Estrellas en tu noche – Ayuntamiento de Antequera



DIRECT MARKETING

La Máquina de Humo – Viajar en los tiempos de COVID – Grupo Adriano

José Alberto Callejo – Cocineros Vs Críticos – KGB Málaga



PROMOTIONAL MARKETING

Avanza – Grandes cuidados para grandes vidas – Seniors Residencias

José Alberto Callejo – Te regalo un minuto – KGB Málaga

Apolo – Un lugar para enamorarte – Mancomunidad de Municipios del Campo de Gibraltar



SOCIAL MARKETING

FLUOR Lifestyle – El universo transmedia de El último show – Aragón TV

Taurus – Vídeo Casero

Avanza – Un día sin cáncer – Asociación Española Contra el Cáncer



STREET MARKETING

Agencia Wola! – Siente la ciudad – YIT Hoteles

Vibranding – Parla idiomes & feel free – Cambridge School

Grupo Abbsolute – Gracias por elegir Andalucía – Turismo Andaluz



BRANDING

Alternativa – Granada por – Ayuntamiento de Granada

Elvira Gordo Megías – You. Solo Yoga – María Vinagre

Apolo – gRILLAERA Burger



ENVIRON BRANDING

Avanza – Juntos por un sueño – Teatro del Soho CaixaBank

Vibranding – Block



BRANDED CONTENT

Apolo – Reconduce tu Futuro – Audi Center Campo de Gibraltar

FLUOR Lifestyle – El universo transmedia de El último show – Aragón TV

SrBurns – La ruta de los likes – MAPFRE



EFFECTIVENESS

Mientrastanto – El último regalo – Gobierno de Canarias

SrBurns – #ASmartStory – Banco Santander

Grupo Abbsolute – Stand Turespaña – FITUR 2020



STUDENTS

Thomas Acevedo e Iván Camilo Sepúlveda – El maltrato también es pandemia

Mónica Martínez Gómez – Vengo a darte la lata – Mónica Margo

José Luis Roglá Lacueva & Carlos García Martínez – Este bulo pa’ mi culo – Renova & Maldito Bulo



HUMOR

Apolo – Apertura gRILLA Málaga

Good Monday – Vida vs Virus. Diario del confinamiento

AMUNDSEN – Soy un alimento A – MERCAMADRID



EVENTS

Avanza – Estrellas en tu noche – Ayuntamiento de Antequera

Grupo Abbsolute – 13ENISE – Instituto Nacional de Ciberseguridad

icbrg – La palmera solidaria – Casa Kiki



ADVERTISING PHOTOGRAPHY

Avanza – MerrycleanMas – Ecoembes y Equilibrio Marino



CORPORATE

Taurus – Vídeo Casero

Apolo – 10º Aniversario TTI – Terminal International Algeciras

Avanza – Grandes cuidados para grandes vidas – Seniors Residencias



EXTERIOR

Triciclo – El refranero de todos los tiempos – MITSUBISHI ELECTRIC

icbrg – Yo sí que tengo un plan – Museo Carmen Thyssen Málaga



ORIGINALS

Grupo Abbsolute – Anuario El Publicista: ¿Despegamos?

Good Monday – Afiche cata de aceite – Cooperativas Agroalimentaria de Andalucía (Huelva)



PACKAGING

Alejandro Saldrein – Alcohol de Aloe y Romero – AloeGenil



EDITORIAL

Emóleo – Andalucía Íbera – Diputación Provincial de Jaén



SPORTS MARKETING

Grupo Abbsolute – 130 años “Eternamente jóvenes” – Sevilla Fútbol Club

icbrg – El reencuentro – Inacua Torrejón

Grupo Abbsolute – El Gran Derbi – “Bendito Veneno” – Sevilla Fútbol Club



ON-LINE ADVERTISING

Apolo – Reconduce tu Futuro – Audi Center Campo de Gibraltar

FLUOR Lifestyle – El universo transmedia de El último show – Aragón TV

Apolo – Web master.house



WEBSITE

Apolo – Web master.house

Löwin Designs – Plan de choque para turismo – Natalia Martin Saborido

Grupo Abbsolute – Web Ayesa



SOCIAL MEDIA

Making Science – Vuelve el calvo – PESCANOVA

Mientrastanto – El último regalo – Gobierno de Canarias

SrBurns – La ruta de los likes – MAPFRE



TRANSMEDIA

FLUOR Lifestyle – El universo transmedia de El último show – Aragón TV



APPS

Sayonara- UVES



DIGITAL ANIMATION

Álvaro Cano Díaz – Nueva colección – Monkytoon

Apolo – Felicitación navideña – Terminal International Algeciras



SPOT

Nóvalo Language Creatives y Bazar Films – Aidoo by Airzone

Lypsum – Cambrils Authentica 100% – Cambrils Turismo

Apolo – Un lugar para enamorarte – Mancomunidad de Municipios del Campo de Gibraltar



STAND

Grupo Abbsolute – Asturias. FITUR 2020 – Principado de Asturias

ABE+ (beon. Worldwide + Grupo Absolute) – Ministerio de Fomento. FITUR 2020 – Adif



CSR

Taurus – Video casero

Avanza – Un día sin cáncer – AECC-Asociación Española Contra el Cáncer

Abile Corporate Events – Encuentro Directivos Zurich España: Revelación de Futura



INTERNATIONAL

Austrian National Tourist Office – Seek less, find more – Das Rund GmbH

La Máquina de Humo – Better Learning, Natalia – Cambridge University Press

Avanza – Great care for great lives – Korian



ADVERTISER OF THE YEAR

LG SPAIN (Triciclo)

gRILLAERA Burger (Apolo)

Audi Center Campo de Gibraltar (Apolo)



CAMPAIGN OF THE YEAR

Taurus – Vídeo Casero

Kitchen – Baltasar va primero – Ayuntamiento de Úbeda

Thomas Acevedo e Iván Camilo Sepúlveda – Amores que no se olvidan – (Categoría Estudiantes)



AGENCY OF THE YEAR

Apolo

Avanza Comunicación

 


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